The Pock-IT Story

Hi, I’m Jack Miller, the founder of Pock-IT. This journey began when I was a teenager in Scotland, somehow being asked to represent my high school at a Young Entrepreneurship weekend at Stirling University, Scotland. We were tasked with creating a product to solve a problem in the fitness and wellness industry. As an academy soccer player, I was running a lot to stay fit, but I hated carrying my iPod in an armband or my hand. That’s when the idea for Pock-IT—a t-shirt with secure pockets on the sleeves—was born. The name combines “pocket” and “IT” (information technology). I moved to the USA on a soccer scholarship shortly after this weekend, so the idea got put on the back burner as I focused on soccer, school and partying.

The idea stayed with me through the years, but it wasn’t until college in North Carolina that I revisited it during a College Shark Tank competition. I asked a classmate to sew an armband onto a running shirt, creating the first prototype. With that shirt, I pitched the concept, won funding, and was ready to bring it to life. I spent a year being rejected by six manufacturers who all told me this shirt design would not work due to the weight of a phone on the sleeve. It wasn’t until I found an old captain’s armband from my football days that inspiration struck. By placing the armband around the pocket, I discovered a way to stabilize the weight of a phone and other essential items, preventing movement. That’s how the elastane cuff—a key feature of the Pock-IT shirt—was created.

After countless prototypes, I finally had a minimum viable product. To fund my first round of inventory, I sold my car and started messaging over 50 runners a day on Instagram, shipping shirts out of my college apartment, while my parents handled European orders from their garage in Scotland. Within a year, the Pock-IT Signature Tee had shipped to 15 countries, with zero returns and no advertising spend. I then won a competition in Florida to fund my patent, which is now approved!
As I awaited my USA green card after college so I could legally form the business in the United States, I dedicated these past 18 months to perfecting the Signature Tee 2.0. I worked with one of the best design teams in the world, logged over 1,000 miles running in the prototypes, and obsessed over every detail to make this the best running shirt on the planet.

This isn’t just a running shirt—it’s a solution for runners, athletes, and anyone who needs a comfortable and functional way to carry their essentials. And it’s just the beginning. The Signature Tee 2.0 is the foundation for a series of innovative products I can’t wait to share with you in the near future.
Thank you for being part of this journey. Your support means the world to me and the Pock-IT brand.

Run free,
Jack Miller
Founder, Pock-IT

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What Our Community had to say About The Original Signature Tee

This is an ingenious idea with practicality stamped all over it. As a runner, I always take a phone and money with me to cover most unforeseen eventualities and this t-shirt makes it simple. I even wear it when I'm out on my bike so I don't bulk out my short's pockets. It's a great fit, incredibly smooth to the touch and I don't overheat when using it. The pockets are secure and I've never had any issues with items jumping out. For people using wired headphones/earphones, there's even a retaining loop along the shoulder line. Really impressed and pleased with it.

Darren. W
Being a heart patient and a runner I need to have both my phone and emergency medicine with me, when I leave for training. The shirts from Pockit Apparel are amazing to hold, both this and that, without you end up looking like a packing mule... AND at the same time the fabric is amazing. Soft, tight, does not loose its shape or elasticity even after multiple washes... Was so satisfied with my first purchase, then a second had to be ordered... All the best recommendation from my side!

Chris H.
Denmark
I am really impressed with the Signature Tee. The quality of the shirt is absolutely brilliant and it’s a great fit so it is super comfortable when running. I guess I’m a bit of an ‘old school’ type of runner as I mainly listen to music stored on a mini iPod but I also like to take my phone with me when out for a run, to take a few photos from time to time. The tee works really works well for me as I can use the larger pocket on the left sleeve for my phone and use the smaller pocket on the right sleeve for the iPod. I have amassed a fair collection of running shirts over the years - but this one is by far the best! I’ve added a couple of these shirts to my ‘running wardrobe’ and also bought for running friends. I’m delighted to provide some feedback on the Signature Tee and would recommend the Pockit Apparel products to any fellow runners.

David P.
Scotland, UK
This is a great shirt for many different applications. I’ve used mine for lifting, running and indoor cycling so far and it’s been a game changer! It’s super comfortable, fits amazingly and wicks the sweat away from your body while securely holding your phone. I highly recommend it!

Shawn. G
North Carolina, USA
This is my favorite shirt for running!! I love how it keeps my phone secure, and the material is amazing!! Retains warmth really well on cold days, but also keeps me cool and wicks the sweat from my back on the hot days! Highly recommended 💯

Tim. R
Michigan, USA
The signature tee is amazing! It's now my go-to tee for any outdoor activity. Seriously. As an ultra runner any kind of phone/gel storage is desirable. Now I can just throw this on and get out without worrying about a running belt for keys and phone etc. The little touches like the headphone loop and the reflective detailing are great too. I even wore this out socially recently because it meant I could just stash everything in the secure pockets. Fyi I was concerned that the material might chafe. It doesn't! At all. Highly recommended.

George. J
England, UK